Denis joined Philip Morris International (PMI) 23 years ago in Lithuania as Finance Analyst, and, since then, his successful career in the company has taken him across 4 continents and 8 countries. His deep and wide commercial experience has been built over a variety of functions and roles such as Director Sales Development & Trade Marketing Middle East, General Manager Panama, Managing Director Hungary and Managing Director Benelux. In 2015, Denis was appointed Vice President Marketing and Sales, EEMA Region and PMI Duty Free. Two years later, he moved to Russia in his latest role as Vice President Commercial Strategy and Deployment, where he was instrumental in developing and deploying an integrated commercial strategy across our commercial areas in Russia, paving the way towards an efficient and effective multi- category operation. He is now the President of PMFTC Inc., the Philippine affiliate of PMI.